Jagdamba Education Society’s
S.N.D. Arts Commerce and Science College Yeola
Department of B.Sc
A Report on Industrial Visit at Kopargaon MIDC
Godavari Khore Namdeoraoji Parjane Patil Taluka Sahakari Doodh Utpadak Sangh Ltd, Kopargaon, Dist- Ahmadnagar
Godawari Equipments Pvt. Ltd. , Industrial Estate, Kopargaon, Dist-Ahmadnagar
Kothari Foods Pvt. Ltd.(Gokul Ice-cream), Industrial Estate. Kopargaon, Dsit-Ahmadnagar
Jagdamba Education Society’s
S.N.D. Arts Commerce and Science College Yeola
Department of B.Sc
A Report on Industrial Visit at PARLE-G Industries, Khopoli
Introduction and History of PARLE-G –
History
Parle Products Company was founded in 1929 in British India by the Chauhan family of Vile Parle, Bombay. Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to the British biscuits. The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Frooti soft drink.
The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family, with a majority of it owned by Parle Agro products:
- Parle Products (1950s), led by Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G, 20-20, Magix, Milkshakti, Melody, Mango Bite, Poppins, Londonderry, Kismi Toffee Bar, Monaco and KrackJack).
- Parle Agro (1960s), led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy).
- Parle Bisleri (1970s), led by Ramesh Chauhan, his wife Zainab Chauhan and their daughter Jayanti Chauhan.
All three companies continue to use the family trademark name “Parle”. The original Parle group was amicably segregated into three non-competing businesses. But a dispute over the use of “Parle” brand arose, when Parle Agro diversified into the confectionery business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionery products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name. In 2009, the Bombay High Court ruled that Parle Agro can sell its confectionery brands under the brand name “Parle” or “Parle Confi” on condition that it clearly specifies that its products belong to a separate company, which has no relationship with Parle Products
Brands
Biscuits
- Parle-G (introduced in 1938 as Parle Gluco)
- Monaco (1941-1945) India’s first salted cracker
- Cheeselings (1956)
- KrackJack (1974)
- 20-20
- Golden Arcs
- Parle Marie
- Milk Shakti
- Parle Hide & Seek (1996)
- Parle Hide & Seek Bourbon
- Fab!
- Top
- Parle Gold Star
- Happy Happy
- Simply Good
- Namkeen coconut
- Magix
- Parle-G Gold
- Milano
- Nutricrunch
- Bakesmith
Sweet confectionery
- Kismi Toffee Bar (1963)
- Poppins (1966)
- Melody (1983)
- Mango Bite (1986)
- Londonderry
- 2 in 1 Eclairs
- Mazelo
- Kaccha Mango Bite
Snacks
- Mexitos Nachos
- Parle’s Wafers
- Full Toss
- Parle Namkeens
- Parle Rusk
Working Process of PARLE-G Product –